Creative Direction.
Vudu Movies and TV
Oversight for creative direction and project management between UI and marketing assets, including 360 campaigns, online/broadcast commercials, digital/print assets, style guide development, and brand development across AVOD, TVOD, Original’s and SVOD. Created VUDU’s first holiday-themed campaign across all channels, including digital, print (in-store), strategy, brand guidelines, online, and broadcast, lifting sign-ups by 40% in four months.Provided creative direction and collaborated on the latest company brand redesign. Directed and collaborated with Disney marketing department on designing campaign for release of Star Wars: The Rise of Skywalker (video, digital, etc.).
PErsonal Capital
Led visual direction for all product and marketing materials throughout all stages of production. Oversaw creative direction and conceptual development, maintaining cohesive vision for promotional spots, publicity images, brand guidelines, and mobile and web apps to internal teams and outside creative agencies. .Directed creative with agencies for various campaigns that included station domination at Caltrain, print billboards, and kiosks in San Francisco.
Desert Tycoon
Spearheaded creative direction for mobile game app, Desert Tycoon, from concept to completion in eight and a half months, including two robust expansion packs. Led art direction of vision for iOS game (mobile & Tablet), Desert Tycoon, by creating authentic experience through engaging storyline, immersive environments, and authenticity for target audience. Chaired project management and art directed more than 300 assets, including concept art, style guides, marketing campaigns, animation supervision, video, editorial, production art, and UI/UX design.
Bouche restaurant
One of the most popular French cuisine restaurants in San Francisco. A restaurant for chefs by chefs , as well as food lovers world wide, they strive for true originality in their dishes and ambiance. Bouche needed a re-brand to represent the playful personality of the owners, as well as the food which represents the south and north of France. Also they developed a line of homemade sauces that allowed people to bring the restaurants cooking into peoples home and personal cooking, which needed branding, marketing and packaging design.
Veer
Worked closely with clients, including Warner Bros. Entertainment, Balance Bar, Discovery Zone. Developed concepts and pitches for Facebook games for IPs, such as Bear Grylls (Discovery Zone). Built and oversaw a team of eight designers. Directed creative of all aspects of Facebook social game Veer, marketing assets, (UI/UX), including character design, environment design, and game narrative.
MISS UNIVERSE JAPAN
Creatively Directed and managed all aspects of production, photography and final design for event materials for the 2005 miss universe event..
