PRoduct marketing.
Vudu was a small fish in a big pond in the world of content streaming. The product marketing projects were tasked to improve user sign- up with a variety of incentives.
Disc 2 Digital- landing page
Creative direction for the UX and UI of the Disc to digital landing page, by updating the pricing options, video edit update, clarity on the conversion process, value props and refining hierarchy of information
POV.
The POV was a marketing feature driven by AVOD & TVOD to highlight what Vudu has available for free, and the key titles that were available to users. The motion design treatment applied to the content by myself and my motion team, always was a favorite to studios.
looped custom video
Vudu home screen, w carousel
Video implemented on Home screen
APP Store.
In partnership with Walmart and branded with in Vudu’s Glow campaign, the redemption page set out to grab users Christmas ve day with a free rental. In an attempt to grab users and their families during the holidays.
Redemption page.
In partnership with Walmart and branded with in Vudu’s Glow campaign, the redemption page set out to grab users Christmas ve day with a free rental. In an attempt to grab users and their families during the holidays.
ASSOCIATE DISCOUNT.
The associate discount was a product marketing experience ( Desktop, mobile & Tablet) provided by Vudu to U.S Walmart associates, to give incentive and raise awareness of the Vudu product and its benefits.
AVOD landing page.
The Re-design of the AVOD was constantly iterated, To re-define the key value props and information hierarchy. Most importantly to inform current and future users that their is no subscription or sign -up need to use Vudu’s AVOD service.
